The Blue Phoenix Group is proud to announce a major milestone in its evolution: the unification of all group companies under one global brand, Blue Phoenix.
The Blue Phoenix Group is proud to announce a major milestone in its evolution: the unification of all group companies under one global brand, Blue Phoenix. This rebrand brings together companies from across four continents: QR Metals, REKO, RGS Nordic and the original Blue Phoenix into a single, cohesive identity.
The rebrand will officially launch on October 15, 2025, with the rollout of a refreshed visual identity, including a new logo, colour palette, and updated brand materials. A new corporate website — www.blue-phoenix.com — is now also available.
“Our unified brand reflects the strength of our collective expertise and our shared commitment to circularity and innovation,” said Paul Knight, CEO Blue Phoenix Group. We have formulated a new vision and mission for our company focusing on the importance of bringing resources to life and unlocking the potential in every type of waste we receive. While our companies will continue to operate locally and independently, we are now aligned globally — as one brand, one team, one vision.”
Key changes include:
• A renewed corporate vision and mission
• A refreshed brand identity and visual system
• A new central email domain: @blue-phoenix.com
• A new website:www.blue-phoenix.com
• A transition to new signage and branded PPE at all sites
Operations will continue uninterrupted, and the group remains committed to providing the same high-quality service and local expertise clients and partners have come to expect.
This rebrand marks a significant step forward in Blue Phoenix’s mission to make the world see resources where it once saw waste, and lead the way in sustainable resource management and circular economy solutions on a global scale.
Simon Leed Krøs | Senior Communications Specialist | press@blue-phoenix.com | M: +45 3051 6140
Blue Phoenix is a global resource company. Every day, we recover value from materials others discard. From incinerator bottom ash and construction waste to contaminated soil and tar-containing asphalt. We specialise in transforming complex materials into renewed resources for construction and infrastructure.
Operating on four continents, Blue Phoenix teams are on a daily mission to shift the world’s mindset from seeing waste as a problem to recognising it as potential. Through smart sorting, recycling and recovery, we give materials new life - with safety as our core value and guiding principle.
We partner with clients, plant operators, contractors, regulators and the wider society to create a truly circular economy. Working together towards our mission of nothing wasted, every resource reborn.
